In an update to Web ad sales figures for the fourth quarter, the Interactive Advertising Bureau said revenue jumped by 9 percent in the U.S. market at the end of 2002 from the previous quarter's ...

According to the full-year forecast released by CMR, ad spending is expected to rise 1.5 percent in 2002, up to $96.1 billion from an estimated $94.6 billion in 2001, David Peeler, president and CEO ...

Faced with a recession that has contributed to lower ad revenues than once projected, the leading Internet trade group revised its rules Tuesday in an attempt to woo advertisers back to the Internet.

NEW YORK — The upfront may still be three months away, but network ad sales execs are showing signs of optimism regarding how they might fare this spring. That’s a big change from even a few months ...

BANGKOK — TV production houses, including Media of Medias, Work Point, JSL and Kantana, have formed their own sales teams and are snubbing ad agencies, the traditional service brokers. Compounding the ...