Show me the money! That’s increasingly becoming the mandate for business leaders and their boards as corporations pour massive investment and resources into their AI strategies. In the span of just a ...

“Too many leaders measure the ROI of AI through the lens of cost savings,” writes Katy George.

While recent data finds a clear majority of professional service organizations routinely use generative AI, few are actually measuring their returns on investment. When they do, it is often centered ...

AI thrives on data but feeding it the right data is harder than it seems. As enterprises scale their AI initiatives, they face the challenge of managing diverse data pipelines, ensuring proximity to ...

In MarTech’s “MarTechBot explains it all” feature, we pose a marketing question to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet.

Google Cloud's DORA team released a report detailing a framework for assessing the ROI of AI in software development. It ...

Organizations that invest in AI to boost worker productivity will fare better than those planning job cuts, according to analyst firm. At the same time, the arrival of autonomous AI and automation ...

Health systems should use data to identify problems before buying AI tools, according to Arcadia CEO Michael Meucci. The market is flooded with vendors pitching AI solutions — but instead of ...

University of California, Berkeley public policy professor and former Clinton administration Labor Secretary Robert Reich pointedly posed those questions in a Substack article published this week. The ...

Inside KLAS ROI validation of ambient AI reveals reduced documentation time and increased revenue at Rush, McLeod, and FMOL Health systems.