Fujifilm has announced the latest addition to its GFX family of cameras. Body-only, the new GFX 50S II will debut at $3,999, making it the company’s most affordable medium format camera to date.

Fujifilm announced the GFX 50S II, a digital medium-format camera costing $3,999 for the body only, or $4,499 in a kit with the GF 35-70mm f/4.5-5.6 WR lens, at its September X Summit event today.

Want a medium-format, video-capable camera, but don’t want to splurge five figures on the Fujifilm GFX-100? Well, the company has just announced a revision to its little brother, the GFX 50S, which ...

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This week, Fujifilm introduced a new model in its GFX, medium-format line of cameras—the Fujifilm GFX50S II—which has a remarkably low sticker price. A “cheap” medium-format mirrorless digital camera ...

Images, and the devices that capture them, are my focus. I've covered cameras at PCMag for the past 14 years, which has given me a front row seat for the changeover from DSLRs to mirrorless cameras, ...

Medium format cameras will never be cheap, but $800 price drops rarely come around, so bag the Fujifilm GFX50S II at a huge discount in this Black Friday deal. When you purchase through links on our ...

Fujifilm has announced the second generation of the GFX50S medium-format mirrorless camera it launched at Photokina in 2016. GFX50S II highlights include its large format image sensor, 6.5 stops of in ...

Fujifilm has now expanded on its GFX mirrorless camera series with the GFX50S II model. Carrying a large format sensor, the new gadget offers 51.4 megapixels coupled with a wide dynamic range, a ...

Plus the new X-T30 II and some very promising lenses Plus the new X-T30 II and some very promising lenses is a former senior reviewer who worked at The Verge from 2011 until May 2025. His coverage ...

The GFS 50S with the stock electronic viewfinder attached. There’s a hot shoe on top of the the accessory EVF. Stan Horaczek *There was a ton of new gear to see out at Photokina 2016 last week, but no ...