Find out how retargeting works, how it differs from remarketing and how it can increase conversions for your business.

Retargeting is not a new concept to the digital industry — in fact, it has been around for some time — but its uses and forms have definitely evolved. Over the course of this evolution ...

Advertising - Most online marketers are familiar with retargeting—or they should be. Search retargeting, a more recent incarnation, is uniquely powerful, and on the rise.

Learn what retargeting is, how it works, and why it drives conversions. Explore top strategies, real-world examples, and tools to boost ROI.

Social media retargeting is one of the most powerful tools in marketers' arsenals today. Learn how to use social media retargeting for agencies and service providers.

Retargeting helps move those prospects you paid to get into the funnel down the path to a potential purchase and make your existing PPC campaigns more successful in the long run.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seph Zdarko, director of data, modeling, ...

Learn about ad retargeting with our guide. Discover how it works and best practices to improve your marketing strategy.

Retargeting has long been a cornerstone of digital marketing. But when applied to direct mail, the response can be even more powerful. Here's why.

Retargeting ads are typically the most cost-effective at driving sales because of their unique targeting method.

Deeplink.me, the new service from Cellogic making it possible for users to navigate through the apps on a smartphone the way you navigate the web, is today exiting from its beta period and ...