A line is drawn between Twitter buzz and those old-fashioned things we call ratings. Twitter Acquires Social TV Analytics Bluefin Labs And the dawn of Twitter TV is officially upon us. How MTV’s ...

TV ad reach is shrinking. But that’s not a bad thing for retailers investing in ads or the consumers they are trying to reach. This is just another instance where retailers need to be flexible and ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Kurt Schlosser on May 12, 2022 at 11 ...

NEW YORK & SAN FRANCISCO--(BUSINESS WIRE)--Nielsen, a leading global provider of information and insights into what consumers watch and buy, and Twitter today announced an exclusive multi-year ...

When news of Beyonce's pregnancy broke on MTV's VMAs this week, Twitter traffic hit a record 8,868 tweets per second, suggesting that even passive TV watching is becoming a social event. That ...

ATLANTA — WSB-TV, Channel 2 and ConnecTV announce the largest-ever rollout of a social media platform for television. The platform synchronizes social engagement, complementary content and program ...

Researchers at the BBC are looking at the future of personal data in the next phase of the Internet, with an experiment around social TV. The Corporation’s Research & Development unit has launched is ...

The viewership for live television broadcasts has generally been declining for years. But something surprising is happening: events such as the winter Olympics and the Grammys are drawing more viewers ...