Strategy is a word that has prestige. Being a strategic thinker is often a key step on the way to the C-suite. For the marketer, it can separate you from the pack. If you put the word "strategic" in ...

An advertising strategy can be defined as a blueprint to help sell a given product to consumers. There are almost as many different advertising strategies are there are products to advertise, and each ...

Learn about the flighting advertising strategy, its effectiveness in saving costs, optimizing seasonal campaigns, and the difference between flighting and pulsing.

Strategy and structure are two independent elements in business that are somewhat co-dependent. The strategy – which is created often – determines the structural elements associated with the business.

After breaking the ten most important myths about strategy in my recent series of articles, I owe an answer to the question as to what strategy is and how organizations are supposed to deal with it.

Over the past decade, it has become popular to invoke the term “strategy” in global health. For many NGOs operating in developing world contexts, strategy is synonymous with “vision.” For others, ...

Dell, which has made several acquisitions to become one of the top SMB and enterprise storage vendors, is looking to take its software-defined storage strategy to the next level. Dell is combining its ...

For storage giant EMC, the push is on to define its software-defined storage strategy while ensuring the company minimizes the potential impact on its existing storage technology business. Amitabh ...