Google announced today the launch of Veo 3, Google’s state-of-the-art video generation model that enables people to bring their creative vision to life through a mesmerising combination of visuals and ...

The heat is on once more as AlUla Desert Blaze returns for its 3 rd edition to the ancient oasis on 15 and 16 August, with 500 endurance runners and thrill-seekers from across the globe are expected ...

Adidas’s I’m Possible campaign has been encouraging sportspersons across the region irrespective of their gender, religion, and even professional backgrounds to participate in making the impossible ...

The publicity and rumors all fueled the hype around the release of the Air Jordans 1 in April of 1985 and lead the product to tremendous success. The Jordans went on to dominate the sports shoe ...

Meet the Hassoun brothers, the creators behind Palestine Drinks, which soared to sell out a million cans within a mere week. In an exclusive interview, Communicate spoke to Mohamed Kiswani, ...

. The trends signify a major shift in brand-consumer connections and is backed by extensive attitudinal and behavioural data. At a glance: Brands go woke and definitely not broke The puzzle of slowing ...

Aiming to change the perceived narrative of purpose-driven brands beyond granola crunching, tree-hugging, and mindfulness, POP Communications has launched Earthling & Co. The dedicated brand-building ...

In an exclusive piece for Communicate, Konstantin Vladimirovich Tserazov details how ESG investing in the UAE is a story of ambition and innovation.

The world of influencer marketing is experiencing a fascinating transformation with the rise of virtual influencers. These computer-generated characters, presented as real individuals, are quickly ...

As we enter 2024, the public relations industry is on the verge of a transformative era, one that promises to reshape the very nature of how businesses interact with their audiences. This isn't simply ...

Every home has one—the infamous “everything drawer,” packed with takeaway cutlery, random wipe packs, and of course, an avalanche of ketchup sachets. But now, Heinz is here to turn that sachet stash ...

Horizon FCB Kuwait announced that it has entered into a strategic partnership with Burgan Bank, the youngest commercial bank and third largest bank in Kuwait to manage its marketing and creative ...