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While AI-generated search results are still relatively new compared to traditional search results, marketers are deeply feeling the effects.
Automated advertising has entered a new era. In late 2025, two developments emerged that stand to remake the programmatic advertising infrastructure: the introductions of Ad Context Protocol (AdCP) ...
Spotify is canceling six shows and laying off 200 people (2% of Spotify’s overall workforce) as it merges its Gimlet and Parcast podcast units into a combined Spotify Studios operation and tries to ...
Advertiser spending on retail, travel and financial services media channels will surpass the amounts spent globally on television this year, according to new projections from WPP. The company’s latest ...
TikTok has officially closed its long-anticipated deal with the U.S., aiming to address government concerns with data security and content moderation. But for many creators, the closure does little to ...
As Roblox continues to grow, in-game item designers and world builders are cashing in — and forming a new class of content creator in the process. During Roblox’s fourth financial quarter of 2024, ...
AI licensing has gone from niche to crowded fast: Meta, Microsoft and Amazon have entered the fray in the last six months, and publishers are now juggling a growing menu of deals — each with different ...
OpenAI may be cosying up to ad tech vendors to get its ads business off the ground, but they’re already a means to an end – the real goal is for OpenAI to own the stack itself. The company is ...
As competitive gaming emerges from an industry-wide winter, the esports organization Sentinels believes it will become profitable in 2025, thanks in part to Riot Games’ updated revenue share strategy.
This article is part of an ongoing series for Digiday+ members to gain access to how platforms and brands are pitching advertisers. More from the series → OpenAI and its first ad tech partner Criteo ...
Netflix’s ad business appears to have finally found a balance between market expectations and the reality of brand advertising needs. According to WARC, the streamer’s share of the global CTV ad ...
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