Here are the most material gaps that the buy side experiences between CTV supply sent from the publisher and supply sent from ...

Agentic advertising is forging a wave of unexpected programmatic alliances, with The Trade Desk and Yahoo DSP getting in on ...

OpenAI announced a CAPI, along with the public launch of its self-serve ads manager, as the latest features of its rapidly ...

At POSSIBLE 2026 in Miami, the ad industry was over the hype around AI. Industry experts got real about how agentic AI is actually changing advertising workflows today. And they called out the ...

Google Ads launched a host of AI measurement tools, including Map View to Data Manager, and updates to GeoX and Google ...

Manscaped CMO Marclo Kertész on the brand’s first Super Bowl ad and its shift from a focus on performance DTC to a broader ...

Dive into AdExchanger's TikTok alcohol ads coverage for the latest updates, expert opinions, and analysis shaping the future ...

Dive into AdExchanger's Davin Nugent coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Dive into AdExchanger's pay for performance coverage for the latest updates, expert opinions, and analysis shaping the future ...

Paramount Skydance's planned acquisition of Warner Bros. Discovery is proceeding apace. It expects to finalize the deal by ...

But the aftermath of a viral moment can sometimes snuff out the success of a product. It’s like putting out a campfire with a ...

WPP is shifting to a pay-for-performance revenue model. But there are many barriers to clear before PFP becomes the industry ...