Created with LePub Mexico City, “Welcome Back, Paisano” uses a sharp sense of humor to help the brand move from purpose to ...

The ad-tech firm pointed to the budding market for ads in AI chatbots and with CMOs it believes will start to treat walled ...

Gap saw comparable sales, an important measure of retail health, rise 7% year over year to $951 million for the fiscal Q3 period ended Nov. 1, according to an earnings statement from parent Gap Inc.

The CPG giant highlighted innovations like its new protein-packed Kraft Mac & Cheese and a five-year sponsorship deal with ...

As part of a new collaboration, marketers can run the networking platform’s CTV ad campaigns using Amazon DSP.

Super Bowl LX saw the Seattle Seahawks control the field to trounce the New England Patriots 29-13, a result lacking the dynamism from the teams’ last championship showdown over a decade ago. Viewers ...

Jenna Bromberg digs into recent moves around marketing co-ops and agency partners and how the chain is working with Google ...

Sarah Travis details two new offerings designed for the social commerce boom and addresses frustration with the wind down of ...

As founding partner for the International Dance League’s 2026 season, the marketer gains access to an audience that aligns ...

The Mondelēz-owned snack bar brand’s “Easy to Love” campaign represents its first major creative push in nearly a decade.

CMO Sherina Smith explains how “Designed To Last” taps into streaming TV behaviors and allows the brand to engage more deeply ...

A hero spot and social content spotlight the mom group chat as part of an effort that includes deals with Ulta, Old Navy and ...