The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...

Advance your leadership by combining self-awareness with action. These five steps help you improve communication, mindset, ...

Marketing Strategy - Businesses that undergo big jumps in productivity (value added per worker) tend to make one or more of ...

Career Development - Most 53% small business owners say they are much happier now compared with when they worked for someone ...

ABM must move beyond legacy tactics to engage full buying committees and close the gap between strategy and performance.

Career Development - Which unique experiences and strengths make Millennial and Gen Z professionals good B2B marketing ...

When YouTube thumbnails feature certain facial expressions such as surprise or disgust, do those videos tend to get more views? To find out, researchers at Kapwing used the AI facial recognition tool ...

Demand Generation - How is AI being used in account-based go-to market (GTM) programs? How will AI impact these programs in ...

YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the video platform achieved in 2022, according to recent forecasts from WARC.. The ...

More than 15 billion images have already been created using text-to-image AI tools since 2022, according to recent research from Everypixel. The report was based on an analysis conducted in August ...

In today's competitive market, customers expect highly personalized and timely brand interactions. Customer experience is paramount: 80% of customers say the experience a company provides is just as ...

Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels ...