Netflix, Amazon Video and Robert Redford
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If you're following The Trade Desk, Amazon, or the future of connected TV advertising, the competitive landscape is shifting fast.
In a significant advertising deal, Amazon and Netflix are partnering to bring inventory from the streaming service’s ad-supported tier to Amazon’s DSP (demand side platform).
For years, Amazon let Prime subscribers add an “invitee”—a friend, relative, or roommate—who could enjoy free two-day shipping and other perks without paying for their own membership. It wasn’t widely advertised, but it became a quiet favorite among people who didn’t want to shell out $139/year.
A new season of Gen V, a spin-off to satirical superhero series The Boys, premieres this week on Amazon Prime Video. The plot picks up from where the previous season ended and focuses on Emma, Marie, Jordan, and Andre, who've been wrongly accused for the massacre, while Cate and Sam emerge as the saviors of Godolkin University.
Amazon's October Prime Day sale is still a few weeks away, but you can already find steep markdowns on both premium and entry-level TVs from brands like Samsung, LG, Hisense, and more.
Amazon is joining the wave of companies pushing consumers to get their own subscriptions and not share benefits, as the online retail giant recently announced that one Amazon Prime perk is ending at the start of October.
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