China's financial regulators on Thursday unveiled a slew of measures to urge large state-owned mutual funds and insurers to purchase more A-shares.

Starting this year, 30 per cent of the annual insurance premium earned from new coverage policies will be put into yuan-denominated A shares, said Wu Qing.

State-owned insurers and mutual funds are expected to play a pivotal role in the process, the China Securities Regulatory Commission and the Ministry of Finance said in a press briefing.