Is anyone else feeling a bit overwhelmed by the news these days? Well, things may be about to get stranger—and that includes skiing. The CEO of X Games, Jeremy Bloom, has announced the launch of Owl ...

Making its debut in Aspen, X Games will leverage AI technology from Google Cloud to enhance objectivity in subjectively judged sports. The aim is to deepen fan engagement, and provide valuable ...

Former University of Colorado football player and Olympic skier Jeremy Bloom is launching groundbreaking artificial intelligence technology in the sports world. On Wednesday, Bloom announced the ...

The X Games have always been about pushing boundaries, and this weekend in Aspen, it’s about to do so yet again—by showcasing a new way to judge competitions. The X Games will debut an AI judge for ...

X Games Aspen 2025 will see the implementation of several new initiatives that usher in a new era for the action sports brand under majority owner MSP Sports Capital and CEO Jeremy Bloom AI judging.

When the X Games brought on a new CEO whose career began in skiing before jumping to professional football and then tech, it was a fair bet that experimentation was on the horizon. Jeremy Bloom — who ...