The vision for X Games' future under new CEO Jeremy Bloom includes sports betting, AI judging, fantasy sports and the debut of its ambitious team-based X Games League.
The organization's new CEO Jeremy Bloom talks about the future of the iconic brand.
"I think there's probably an opportunity for us to evolve the word 'action' into other things," he says. But first: Aspen next week!
An AI judge gets a tryout during the X Games this week in Aspen, Colorado. The experimental Google Cloud-based tech will judge snowboarding superpipe.
The NCAA pushed hard against Jeremy Bloom and his early NIL deal to endorse ski equipment. Perhaps it would like to rethink that.
Jeremy Bloom has a lot to learn as the new CEO of X Games, but with a veteran supporting cast around him, the nerves should be minimal.