Releasing this summer, the 204L blends Y2K aesthetics with retro minimalism. The result is a sneaker showcasing the best of ...

Rosalía sits down with Harper’s Bazaar to speak on her partnership with New Balance, her relationship to sports and style, ...

AURALEE Debuts the Never-Before-Released New Balance 204L Silhouette for SS26: Unveiled in two colorways, Hypebeast shares exclusive closer look images of the shoes.

Now, the Boston-based brand is showing its hand by not only formally unveiling the sneaker, but doing so while introducing ...

Basketcase Brings Pony Hair to the New Balance 204L: Presenting the Friends and Family sneaker at the Southern California label's Paris Fashion Week showroom.

Rosalía becomes New Balance's global ambassador, expanding her previous collaborations with fashion brands. The collaboration ...

New Balance has a new global ambassador in global superstar Rosalía.

New Balance has been dropping absolute fire lately. We've seen classics like the 2002R, 1906, and the 1960 cement their place as everyday staples. But hold on, a new wave of trainers is coming through ...

New Balance, for a good few years, has championed those chunkier, heritage styles, but it appears the sneakers brand is now ...

Rosalía Joins New Balance as Global Ambassador, Debuts in Campaign With Hollywood Pedigree The Spanish singer appears in a five-part campaign to promote New Balance's 204L sneakers.