Design agency Koto has collaborated with online retailer Amazon's design team Amazon XCM in a rebrand of the company's distinct smile logo, while simplifying the identity of over 50 Amazon sub-brands.

We've seen some creative tourist board logos over the years, but Amazonia may have set a new standard for striking destination branding. The first unified branding for the largest socio-geographic ...

Amazon has featured numerous logos over the years, but the present design has remained largely unchanged since January 2000. However, some people are only now spotting two 'genius' details embedded ...