Mattel is looking to tap into a whole lot of ’80s nostalgia as it gears up for the release of Masters of the Universe . The ...

Mattel’s American Girl doll brand is continuing to celebrate its 40th anniversary with an early look at its 2027 "Girl of the ...

Mattel is banking on Gen X to pass the torch and give the Masters of the Universe movie and toys a multi-generational boost.

Salter House, known for its delicate, vintage-inspired house clothes, debuted its home-fragrance-spray line. It features four ...

Toy giant Mattel and beverage brand AriZona Beverages are joining forces for a limited-edition collaboration built around Hot ...

While Huntr/x will wear the vibrant, coordinating outfits they wore during the opening number of KPop Demon Hunters ’ 'How It ...

UNO and Vrbo announced a partnership to unveil six limited-time vacation home stays, giving travelers the chance to have a game night to remember. Play your “Draw 4”: for just $4 per night, unlock ...

Doll developed with Autistic Self Advocacy Network comes with articulated elbows and wrists to allow for stimming ...

Mattel CEO Ynon Kreiz insists the toy industry remains "healthy" even as Q1 results reveal a more complicated story — led by ...