Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. This voice experience is generated by AI. Learn more. This ...

For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, and do it in a way that makes people remember your brand when the game is ...

CHICOPEE, Mass. (WWLP) – Pepsi has unveiled its Super Bowl LX campaign, “The Choice,” featuring a polar bear who chooses Pepsi Zero Sugar over Coke Zero Sugar in a blind taste test. Directed by ...

The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown last year pitted Pepsi Zero Sugar against Coca-Cola Zero Sugar. At the ...

Man shot, killed by Secret Service outside of Mar-a-Lago, officials say Millions brace for a blizzard after forecast 'shifted dramatically' BAFTAs host Alan Cumming apologizes for 'strong language' ...

Two bottles of Coca-Cola and a bottle of Pepsi. Soeren Stache/picture alliance via Getty Images (Soeren Stache/picture alliance via Getty Images) Pepsi not only used the Coca-Cola polar bear ...

Pepsi has already won the Super Bowl. Super Bowl 60 is less than two weeks away, and Pepsi has already won the battle of commercials. Many big companies have begun airing their commercials early to ...

Pepsi has for decades taken pokes at rival Coke in an endless array of commercials, but this time, the youth-skewing cola company really means business. In a new ad slated to air during Super Bowl LX ...

The filmmaker, who makes a cameo as the bear’s therapist, tells PEOPLE why he “jumped at the chance” to direct the playful spot Oscar winner Taika Waititi directed Pepsi’s 2026 Super Bowl commercial ...

The first Pepsi Challenge tour in 50 years didn’t feature regular or even Diet Pepsi. Instead, the blind taste-test showdown last year pitted Pepsi Zero Sugar against Coca-Cola Zero Sugar. At the ...