Digital marketing relies heavily on understanding the unique interests of the audience. In this regard, Google Trends is a ...

As banks shutter bricks-and-mortar locations, they need new marketing approaches, says Maria Ostberg at Kepler. For our finance & utilities focus, she asks, can this help them fend off tech-savvy ...

Marketing budgets just took a 56.8% hit. Here's how to adapt your content strategy, maximize ROI, and create more impact with fewer resources in 2024's tough climate.

A Lesson in PrioritizationImagine you have 10 close friends you’ve known for years. Among them, one is a billionaire, eight ...

A panel discussion at the e4m Confluence 2024 focused on leveraging both digital and traditional methods to create meaningful connections with audiences ...

In today’s consumers, a brand has developed beyond only logos and slogans because it is hard to visualize branding activities ...

At its core, marketing is the process of getting people interested in your company’s product or service. Sounds simple enough ...

In the digital age, content marketing has become essential for local businesses to build relationships, establish authority, ...

From Akshaya Tritiya to Diwali, Tanishq is one of the major jewellery brands that is tuned into India’s festive pulse, says Pelki Tshering, Chief Marketing Officer of the brand.

Vineet Singh, Head of Brand Marketing at Pocket FM, outlines how brands can blend data with local insights to select the best ...

Company doubles year-over-year enterprise revenue growth, expanding to 850+ enterprise customers and launching new Marketing Workflow Automation capabilities SAN FRANCISCO, Oct. 30, 2024 /PRNewswire/ ...

As businesses pivot toward digital-first strategies ... In the past, marketing was primarily driven by email and social media ...