Sungkyunkwan University announced that a research team has identified, through EEG (electroencephalogram) analysis, the impact of "fragrance" on consumers' emotions, memory, and deep emotional bonds ...

Sungkyunkwan University (President Ji-beom Yoo) announced that a research team led by Professor Jo Woon Chong of the School of Electronic and ...

A neurologist's startup has developed a foundation model, based on 60,000 hours of brain wave records, which reportedly ...

Study finds the brain's reward system responds to tempting food cues even after people feel full, suggesting overeating is habitual.

By monitoring brainwaves with EEG scans, researchers found that while participants reported being “full” and showed no conscious desire for more food, their brains refused to “devalue” the rewarding ...

The evidence is solid but not definitive, as the conclusions rely on the absence of changes in spatial breadth and would benefit from clearer statistical justification and a more cautious ...

Founded by former IT specialist Conor Butts, the company is now zeroing in on creating a more comfortable screening process for pediatric patients.

Altogether this means that when working in an open plan environment, surrounded by noise, movement and distractions from ...

OneMedNet Corporation (Nasdaq: ONMD), a leading provider of regulatory-grade, AI-ready Real-World Data (RWD), today announced a strategic data licensing agreement with Risorius Co., Ltd., a ...

Scientists may have new answers to why pop-ups or notifications grab our attention. Turns out our attention is on a cycle, shifting seven to ten times per second.

A new study shows that attention moves in fast repeating cycles in the brain, making us more open to distraction at certain moments.

Research from the University of East Anglia (UEA) may finally explain why we still reach for the cookie jar, even when we're full. A new study reveals that the human brain continues to respond to ...