I've been shooting Fujifilm for a decade. If you've just got one for Christmas you might be wondering which lenses are worth ...

After a few years out, the X-E series staged a big comeback with the Fujifilm X-E5. Taking the beloved compact, ...

You might think that such an ambitious and high-profile project would warrant the very latest camera technology, but Frederik ...

Left your seasonal gift-buying far, far too late? Never fear – we have a hand-picked selection of perfect presents, whatever ...

Fujifilm has played it safe on specs, and you don’t have to spend silly money to step up a tier, but the compact X-T30 III is still an obvious entry-point for photography newbies. The X-T30 has long ...

X announced that it will display the region in which an account is based. The information is visible under the new "About This Account" section. X removed the feature for some accounts on Saturday.

Adidas has unveiled the Adizero Prime X Evo, a limited-run running shoe designed for one thing only: going impossibly fast over absurdly long distances. The successor of the Adizero Adios Pro Evo, the ...

A few months ago I took part in the competitive sport of purchasing a Fujifilm X-T30 II. First released in 2021, this retro-looking, TikTok-viral mirrorless camera is still routinely back ordered ...

Fujifilm Biotechnologies opened its new, $3.2 billion bio-pharmaceutical manufacturing facility in Holly Springs on Wednesday, and the town is already experiencing impacts. "I'm more excited about ...

Along with the new FUJIFILM GFX ETERNA 55, Fujifilm has also released a new dedicated lens for the camera, the FUJINON GF 32-90mm T3.5 PZ OIS WR. It's not exactly a name that trips off the tongue, but ...

Japanese government officials have released an AI video to show just how devastating an eruption at Mount Fuji could be. But don't worry, the dormant volcano is currently not at risk of blowing. When ...

A 102-year-old man has become the oldest person to climb Mount Fuji, according to Guinness World Records. Kokichi Akuzawa climbed his country's tallest peak, reaching the summit at 12,388 feet, on Aug ...