Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content." ...

Bell Media says Crave will be getting a major overhaul by the end of 2025. The new version will include over 30% more content ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality ...

The name change represents the streamer's newfound ... Casey Bloys, chairman and CEO of HBO and Max content, said at the presentation, "My team is well aware of what the HBO brand means to the ...

Rebrand: When Will HBO Change Back to HBO Max ... Casey Bloys, Chairman and CEO of HBO and Max Content, said HBO Max "far better represents our current consumer proposition" and reiterates ...

“We started listening to consumers saying, ‘Hey, we don’t really want more content ... bigger change. Just a few weeks ago, Max changed its color scheme back to the old-school HBO’s ...

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...