Jeremy Bloom's latest endeavor aims to bring AI to the slopes and playing fields.

The announcement follows an experiment that started last winter. In December, ahead of the 2025 Aspen X Games, Bloom teamed up with Google co-founder Sergey Brin to create The Owl, an AI judge.

X Games League team names, season schedules, athlete drafts, and media partners will be announced in the coming months.

Former University of Colorado football player and Olympic skier Jeremy Bloom is launching groundbreaking artificial ...

Jeremy Bloom, a Boulderite, ex-ski pro and former University of Colorado football standout who was tapped in late 2024 as the ...

As part of his overhaul of the 30-year-old X Games franchise, Jeremy Bloom deployed AI judging for the first time at the ...

Jeremy Bloom, center, a former Colorado wide receiver and Olympic skier, greets fans as players warm up before an CU football game against Utah on Nov. 16 in Boulder. (AP Photo/David Zalubowski) ...

Jeremy Bloom, a Boulderite, ex-ski pro and former University of Colorado football standout who was tapped in late 2024 as the new CEO of the X Games, has raised $11 million from investors to commer… ...