Making its debut in Aspen, X Games will leverage AI technology from Google Cloud to enhance objectivity in subjectively judged sports. The aim is to deepen fan engagement, and provide valuable ...

X Games Aspen 2025 will see the implementation of several new initiatives that usher in a new era for the action sports brand under majority owner MSP Sports Capital and CEO Jeremy Bloom AI judging.

Former University of Colorado football player and Olympic skier Jeremy Bloom is launching groundbreaking artificial intelligence technology in the sports world. On Wednesday, Bloom announced the ...

When the X Games brought on a new CEO whose career began in skiing before jumping to professional football and then tech, it was a fair bet that experimentation was on the horizon. Jeremy Bloom — who ...