The total bill for ad spending in the 2024 election hit almost $11 billion, a new record and a substantial increase from the ...

We've all seen a lot of political ads lately. But in battleground states, it's a tsunami. Jack Levis is an independent voter ...

Political advertising today is directed by the pollsters and consultants who adhere to a messaging formula that they—not ...

Facebook, Instagram, Google and YouTube are clamping down on political ads in an effort to combat misinformation that could ...

While we don't know yet who will win Tuesday's election, there are already some clear winners and losers in this year's cycle ...

An onslaught of political advertising for the U.S. election season has again forced many consumer brands to adjust strategies ...

The presidential race saw the highest price tag at over $3 billion, but down-ballot races and the Senate were also pricey at approximately $2.9 billion and $2.6 billion respectively.

Fox’s profit doubled last quarter, as surging political advertising on its television networks ahead of Tuesday’s presidential election helped boost revenue more than Wall Street expected. The broadca ...

Fox Corp beat Wall Street expectations for first-quarter revenue on Monday, as the media company benefited from higher political advertising ahead of the U.S. presidential election, sending its shares ...

The Harris-Walz campaign and its Democrats allies spent nearly $1.4 billion on aired political ads, outspending former ...

Seasonal patterns, particularly during election years, show significant stock performance, possibly driven by political advertising revenue. Political advertising cashflows can fuel substantial ...