Small businesses often operate in a niche market. To design a successful digital marketing campaign, they must identify their unique selling point. This allows them to highlight what makes them stand ...

PostcardMania expanded its multichannel marketing campaign, Everywhere Small Business, by adding variable QR codes to the ...

Small business marketing today typically focuses on establishing a strong online presence, but your options aren't limited to just the web. Figuring out how to best reach new customers, connect ...

Marketing has transformed dramatically over the last decade. What once relied on print ads and billboards now demands agility, data fluency, and strategic digital execution. Yet despite all these ...

Discover how small businesses can outperform competitors with massive budgets using free marketing tools, community ...

This is where tools like AudioGO, part of SiriusXM, come in. AudioGO was specifically designed with small businesses in mind to simplify the audio advertising process. Essentially, it is a ...

Of course, if you're a small business owner, you'll likely be working with a small marketing budget. That doesn't mean, ...

About 46% of Google searches are local search queries, according to Exploding Topics. Does your small business appear for ...

No matter where you look, two initials seem to pop up everywhere – AI. Artificial intelligence has permeated modern life ...

According to the Digital Marketing Institute, over 90% of businesses want to invest in generative AI over the next three years. About 43% of marketing pros already use AI to automate ...

The IPA Bellwether Report has been recording how businesses are revising their marketing spend since the year 2000.