Snoop Dogg’s involvement with Swansea City shows how celebrity partnerships can boost global attention, ticket sales and brand visibility.

Swansea City Under-21s claimed a dominant 5-1 victory over their Sheffield Wednesday counterparts at the Joma High Performance Centre on Monday afternoon.

Nathan Broadhead’s first-half strike and a late Callum Doyle effort condemned Swansea City to defeat against Wrexham at the ...

Wrexham hosts Swansea City on Friday in an all-Welsh Championship derby at the Racecourse Ground. The Red Dragons sit sixth in the table with 57 points from 36 matches, holding a five-point lead over ...

American rapper and producer Snoop Dogg received a guard of honor and was greeted with twirling white towels on Tuesday on his first visit to Swansea City since becoming an investor with the Welsh ...

Snoop Dogg posted a video message urging Swansea City fans to attend his first stadium visit on February 24 against Preston North End. Snoop Dogg delivered a personal message to Swansea City ...

Swansea City and Bristol City face off this Saturday at the Swansea.com Stadium in EFL Championship. Swansea City have picked up 42 points and currently lie in 16th position. Last time out, Vítor ...

Both these sides still hold hopes of reaching the Championship play-offs, although Bristol City's chances seem more realistic, as they stand only one point short of the top six going into the weekend.

'I know it has been a long time coming, but I cannot wait to finally make my first visit to Swansea City and be among all the YJBs for our game against Preston,' Snoop Dogg became a minority owner of ...

Swansea Town Administrator Mallory Aronstein is resigning to become the new Town Manager of Mansfield. Aronstein's departure is planned for March 11, following the select board meeting to finalize the ...

MANSFIELD — The administrator for Swansea has been confirmed as the new town manager. Mallory Aronstein, the town administrator for Swansea, was formally appointed by the Mansfield Select Board on ...

Town Administrator Mallory Aronstein has been appointed Mansfield’s Town Manager. Her last day in Swansea has not yet been determined. Swansea's Board of Selectmen reflected on her commitment to ...