In MiQ’s total video approach, each channel plays a defined role – linear delivers mass scale, CTV anchors premium ...

Agentic advertising is forging a wave of unexpected programmatic alliances, with The Trade Desk and Yahoo DSP getting in on ...

Making the audience addressable through TVScientific is just the “first step in our product roadmap,” says a Pinterest executive, as the platform pushes beyond social.

Between a new quarterly earnings report and the launch of an updated video AI tool, Tuesday was a big day for CTV platform ...

The Out of Home Advertising Association of America today released a new study conducted in partnership with Kochava, reinforcing out of home (OOH) advertising’s role as a high-performing, measurable ...

Social media video ad spend will grow at a faster pace - 13%, to $31.9 billion - than CTV at 11% (to $29.3 billion) for the ...

Smart TV use is growing fast in India. Southern regions lead in smart TV ownership. This is due to better internet and more people wanting big screens for streaming. India's internet use is becoming ...

As we look toward the 2026 FIFA World Cup, brands and agencies can turn media quality metrics into optimization opportunities ...

Keynes, the leading performance CTV technology company, announced today the promotions of Daniella Romanaggi to Chief Operating Officer and Scott Shepard to Vice President, Measurement & CTV. The ...

The future of television, it turns out, looks suspiciously like its past. Not long ago, the industry was busy writing two ...

U.S. digital video ad spending is projected to surpass $80B in 2026, growing 11% year-over-year - nearly 20% faster than the ...

Facebook, Instagram, YouTube, and TikTok "capture over 90 percent of social media advertising revenues," an Omdia analyst tells the StreamTV Europe gathering in Lisbon.