Gen Z is redefining social norms by choosing sobriety, consuming significantly less alcohol than previous generations. Fueled by mental health awarene ...

Denying and then finally admitting to plastic surgery, once the stakes are not so high, the stigma is gone, and the checks are cashed, isn’t a cause so much as it is a symptom.

Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled ...

RSVP’d to a launch celebrating the new aura-coloured collection of Stanley Cups; the clincher was the promise of aura ...

TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

With the rise of “tradwife” content on TikTok — romanticizing women staying at home and sticking to traditional gender roles ...

Influencer Stephanie Cheng said on social media that her father had gone missing before a meeting to expose a high-level ...

The attic was originally a floor reserved for children or, in bygone times, the staff of the house,” says Chloe Willis, ...

We’ve rounded up five of the biggest social video trends that have emerged over the past month across TikTok, Instagram and other short-form video platforms—also available on our our TikTok Trends ...

Social media has also changed how we relate to authority. TikTok encourages authenticity and openness, which means we’re more likely to speak up, share ideas, and even challenge ...