Amazon just launched Haul, a section on the app that sells cheap stuff. It's a move to fend off competition from Temu and others. I was excited to shop! But the selection is … disappointing. Let me just say that I'm not too good for Temu — I think it's ...

Amazon is making a strategic move into the ultra-low-cost space as holiday spending kicks into high gear. But price isn't the only reason why US shoppers are addicted to Temu.