Disney has closed its 2025-2026 Upfront negotiations, with increased sales in sports and streaming and overall volume consistent with the prior year. Streaming accounted for over 40% of total upfront ...

Disney Advertising has completed all its TV upfront deal-making, with streaming and sports content showing major gains and “overall volume consistent with last year.” Media estimates a year ...

Ad dollars committed to primetime TV in the industry's upfront market fell for the third consecutive year, though streaming ...

Jimmy Kimmel roasted NBC, CBS — and most of all, his own employer, ABC — during his time at Disney’s upfront presentation.

With streaming now representing more than 40% of its total upfront volume, the entertainment giant is looking to gird itself ...

The upfront results come as TelevisaUnivision reported a 5% drop in ad revenue to $742 million in its second quarter of 2025. The Mexico segment fell 11% to $287 million, while the U.S. segment fell 2 ...

Disney has closed its 2025-2026 Upfront negotiations, with increased sales in sports and streaming and overall volume consistent with the prior year. Streaming accounted for over 40% of total ...