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Bing made Google dance and then stole some search traffic
StatCounter says Bing has increased its worldwide search share to 11.6 percent, a 3.4 percentage point increase from two years ago. At the same time, both Comscore and StatCounter report that Google’s search share has declined. Google has lost 6.1 percentage points worldwide, and in the US it has lost 1.2 percentage points.
Microsoft’s long-term bet on Bing is paying off. The search engine has gained market share four years in a row.
More than half of adults in the U.S. – 57% – use Google Search on a daily basis compared to 10% for Bing, according to new data from Morning Consult.
Bing bests Google on aesthetics. The Google home page is clean and sparse with the familiar Google Search button and links at the top for images, video, maps, news, shopping, Gmail and more.
The Bing It On campaign tried to highlight the strengths of Bing right next to Google, and while it hasn't lead to 70% market share for Microsoft, Bing is sitting at #2 with a little more than ...
Google alleges that Bing monitors what people search for on its site, if they have Internet Explorer equipped with certain features. Bing doesn’t dispute this.
Google is still king of the search hill, but Microsoft Bing is catching up to -- and possibly surpassing -- the master on a number of measures.
Bing isn’t going to beat Google just because it allegedly cribbed some long-tail searches, just as Yahoo didn’t beat Google back when Google was powering Yahoo’s search engine.
Google is far ahead at 78%, though Citigroup analyst Mark Mahaney projects that Bing could win 20% of the market by next year.
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