Following the announcement of 3-on-3 basketball league BIG3 partnering with the NBL to bring games to Australia, Olgun Uluc ...

EXCLUSIVE: UTA has signed Ice Cube, bringing the multi-hyphenate international music, film, and sports entrepreneur back into ...

Ice Cube is set to bring his 3x3 basketball league to Australian shores for the first time. BIG3 will head down under for the ...

Megastar rapper, actor and director Ice Cube is Down Under to promote his Big3 basketball competition, but he also had some ...

Today, the BIG3 announced that it will host its first-ever international BIG3 Showcase in Australia in November 2025 through ...

The announcement by the actor, director and former member of legendary '80s rap group NWA coincided with an exclusive ...

Ice Cube doesn’t pull punches ... His professional basketball league, BIG3, became the first to allow CBD use. “I got the BIG3, the first league to allow CBD use for our athletes,” he says. ForbesHow ...

"This is going to be a once-in-a-lifetime event," said BIG3 Co-CEO Ice Cube. "We've wanted to bring our players to compete on the international stage for years, and we can't think of a better ...

Ice Cube and Priscilla Vilchis launch Fryday Kush, a premium cannabis brand aimed at quality and market impact.

Only a few years removed from his tenure with the team, one former player is now keeping their basketball career going in the Big3 league. Since first being created by hip-hop legend Ice Cube ...