Dale Earnhardt Jr. once co-wrote a book titled "Driver #8," but another famous No. 8 — Baltimore Ravens quarterback Lamar Jackson — challenged Earnhardt’s race team’s ability to trademark a No. 8.

Last month, two high-profile athletes, each identified by the number “8” in his respective sport, faced off (albeit briefly) ...

Lamar Jackson is building a brand around the No. 8, which he wears for the Baltimore Ravens, and isn't afraid to go head-to-head with former athletes who lay similar claim to the number. Among them is ...

Alright, some bait tweet yesterday had NASCAR Twitter in full meltdown mode, and for a second, everyone had to do a ...

Dale Jr., however, is now attempting to trademark the number itself, stylized in the fashion it was on his car. He filed the application last December. But Jackson argues that Earnhardt's ...

After a brief legal tiff between NFL MVP quarterback Lamar Jackson and NASCAR Hall of Famer Dale Earnhardt Jr. over a stylized No. 8 trademark garnered headlines a week ago, Earnhardt cleared the air ...

Dale Jr. wasn't too concerned when discovering which filing Jackson opposed. "When I learned about it, I thought for sure it was over the Bud 8," Earnhardt said. "But when I dug into it, I learned ...

A trademark dispute has surfaced between Ravens quarterback Lamar Jackson and NASCAR legend Dale Earnhardt Jr., vying for the right to use the number 8. The two-time NFL MVP is attempting to ...

Dale Earnhardt Jr. discussed the trademark dispute JR Motorsports had with NFL’s Lamar Jackson which involved the stylized #8 used by both the parties. The recent trademark dispute between ...

Dale Earnhardt Jr. and Lamar Jackson have found themselves in a peculiar legal battle. Dale Jr., of course, became one of the faces of NASCAR while driving the No. 8 car. Jackson has worn that ...