News

The fight to stamp out pay-for-play in college sports: ‘The lawsuits will start flying’
Schools are ready to embrace "normal" NIL: no pay-for-play deals. Even after the House settlement, challenges await.
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$4.1 million NIL-valued AJ Dybantsa invites fans for behind the scenes and exclusive content around BYU star’s life
BYU freshman AJ Dybantsa took to Instagram to announce a personal invite for fans to gain access to exclusive, behind-the-scenes content of his life.
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$1.5 million NIL-valued Flau’jae Johnson reveals 1 question she would ask LeBron James
LSU women’s basketball star Flau’jae Johnson recently revealed the one question she would ask NBA legend LeBron James.
Women’s basketball stars’ name, likeness and image brands carrying over into the WNBA
Before stepping foot in the pros. women’s basketball stars have been able to profit off their name in college and build ...
How BYU benefits from upheaval in the business of college sports: A comprehensive guide
BYU athletic officials speak about both the financial state of BYU sports and the dawn of a new era in college sports business.
Dexcom Unveils Season 4 Roster for Game-Changing NIL Program at Signing Day Camp Hosted by Mark Andrews
DexCom, Inc. (NASDAQ: DXCM), the global leader in glucose biosensing, announced today the launch of the fourth season of ...
Women’s stars’ NIL deals carrying over into the WNBA
Caitlin Clark, Angel Reese and Paige Bueckers are part of the new generation of women’s basketball stars who have been able ...
The WNBA isn’t just having a moment, it’s a major growth opportunity for small businesses
Shopify reports the WNBA is experiencing significant growth, with fan engagement and merchandise sales surging, creating ...
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The House Settlement: College Athletics Panacea or Pandora’s Box?
U.S. District Judge Claudia Wilken approved a settlement allowing NCAA schools to pay student-athletes in an agreement now ...
Goodman: Is Auburn’s Hugh Freeze building winners or criminals?
The latest Auburn football player to run afoul of the law is Malcolm Simmons, the once promising wide receiver from Alexander ...
Gonzaga won't have financial edge in revenue sharing era, and that's OK
On a Friday night in early June, Gonzaga and the other 360-plus Division I schools across the country were informed that starting July 1, they would be allowed ...