No. 1 College Basketball Recruit AJ Dybantsa Receives Massive $4.1 Million NIL Update originally appeared on Athlon Sports.

His Name, Image, and Likeness (NIL) earnings reportedly reached staggering heights, surpassing even his projected NBA rookie ...

Circle, the official NIL collective of the Louisville Cardinals, will transform into a marketing agency in anticipation of ...

Purdue had a terrific month at the NIL Store, finishing in the top 10 in sales for May. It was one of four Big Ten schools to crack the list.

Pendulum swings occur in most areas of life, and the pathway from college basketball to the NBA draft is no exception. For a ...

Instead of fleeing for an uncertain NBA future, talented college basketball players can run it back on campus, where they can ...

Kentucky basketball legend, John Wall opens up about the impact of NIL, why he’s glad he missed it, and how much he might’ve ...

On Wednesday, as he sat down with Sports Illustrated to discuss a recent collaboration with top moisturizer brand CeraVe, ...

The Kentucky Wildcats, under John Calipari, learned what others in college basketball are now finding out – it's hard to form ...

Kentucky's Otega Oweh had a decision to make as the NBA draft withdrawal deadline approached because of NIL, which has been a ...

just before the NCAA's NIL era officially started. Michigan is going to be one of the best teams in men’s college basketball for the 2025-26 season. Head coach Dusty May is losing top performers ...