Ferrero, the European confectionery giant behind Nutella and Ferrero Rocher, is set to acquire WK Kellogg Co ., the maker of ...

Ferrero will acquire WK Kellogg in a $3.1B deal, adding top cereal brands like Frosted Flakes and Special K to its growing ...

WK Kellogg—whose brands include Froot Loops, Frosted Flakes and Rice Krispies—was spun off from Kellogg in 2023, a move that separated its North American cereal business from its remaining global ...

Ferrero said the deal would expand its presence in North America and help the company move beyond its candy and snack ...

Italian candy maker Ferrero has agreed to purchase U.S. cereal company WK Kellogg Co. in a $3.1 billion transaction, ...

WK Kellogg on Thursday agreed to be bought by the owner of Ferrero Rocher in a deal worth around $3.1 billion, uniting two of the world’s most recognizable consumer brands to weather a tough spending ...

This deal continues Ferrero's track record of acquiring and growing well-known brands to strengthen its North American ...

This acquisition represents an important step in the expansion and growth of Ferrero's portfolio in North America.

Giovanni Ferrero has expanded his family's company beyond brands like Nutella and built a global powerhouse—especially ...