With that in mind, the Pop Tarts Bowl has decided to send two more of its edible mascots to Dublin, Ireland next month when K ...

Fans of EA Sports' College Football 26 are counting down the days to the release of the game. Now, the franchise is giving ...

The surviving Pop-Tarts from last year's Pop-Tarts Bowl are going to Ireland for the Iowa State-Kansas State season opener.

The two winners of the Pop-Tarts Bowl are heading to Ireland next month to kick off college football season. Now, two ...

According to the new College Football 26 video game, Carson Beck and Tony Johnson will bond quite well for the Miami ...

General Mills and Hormel teamed up to release Cinnamon Toast Crunch-flavored bacon last fall, a sweet-and-savory first for ...

In just a few short years, the Pop-Tarts Bowl has established itself as one of the must-see events of bowl season, thanks to its unique pageantry. Where else do you get to see a sentient Pop-Tart ...

Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been in a decades-long ...

Italy's Ferrero has continued its U.S. spending spree with its proposed acquisition of famous cereal maker WK Kellogg amid ...

Italian candy maker Ferrero has agreed to purchase U.S. cereal company WK Kellogg Co. in a $3.1 billion transaction, ...