Thus, Roblox has become a “key place” to market certain things for a food brand you might know: Chipotle. Yes, this is real, and it goes far deeper than you might think.

To recognize Cinco de Mayo, Chipotle is launching a new, immersive digital gaming experience, "Ingredient Quest," in the Burrito Builder experience it introduced on the popular Roblox virtual ...

Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox.

Customers in real life aren’t completely exempt from Chipotle’s Cinco de Mayo promo. They can receive free delivery with in-app and online orders from May 1 through May 5 by using the code ...

Following last year's digital-only Boorito promotion on the gaming platform Roblox, Chipotle is now allowing its rewards members to claim a free $6 entrée when they visit a Chipotle location in ...