As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and ...

Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!

In just 10 months, Meituan-backed Keeta has taken Hong Kong’s food delivery market by storm, toppling competitors with ...

A recent focus on the brand’s communal experience falls short of conveying what Éric Blais believes makes Starbucks truly ...

As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and ...

The chain decided to use its mascot, an iconic smiling fish ball named Kama-Chan to reflect its feelings on the decline in ...

Articles written by Saul Parker ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new ...

Google has introduced AI Max, a new campaign-level setting for existing search campaigns intended to drive increased ...

The redundancies are in a department responsible for sales and partnerships and part of a broader cost-cutting move as Google ...

Ad Nut has always been baffled of Ad Nut’s human friends’ obsession with a sporting phenomenon where 22 sweaty people kick a ...