After spending over a decade cutting her teeth at Grey and Cheil, Nguyen founded the indie shop Bgency in her hometown, Ho Chi Minh City. Name: Suong Nguyen Origin: Ho Chi Minh City, Vietnam Places ...

A spokesperson for Ikea said: “There is no media agency review currently taking place. Ingka Group is conducting a request for information as part of a routine assessment of the global media landscape ...

If you are a CMO in an APAC market, Elevate28 should be a call to consider whether you are truly being served—and serviced—by a model that reflects your needs. WPP’s strategy is explicitly designed to ...

Publicis Groupe has acquired content intelligence company AdgeAI for an undisclosed sum. Combined with Publicis Production, the AI-powered platform aims to “take the guesswork out of creative ...

WPP Media China chief executive Rupert McPetrie will step down from the role at the end of June. The network has named ...

Spikes Asia Creative Campus, a one-day learning experience on the transformative power of creativity from some of our ...

As Publicis Groupe marks 100 years, CEO Arthur Sadoun tells Campaign Asia-Pacific why rivals cutting jobs and betting on AI “synthetic” companies are getting it wrong. Publicis, he says, is investing ...

IPG Mediabrands was the incumbent on the account, having won it in 2021. IPG Mediabrands became part of Omnicom Media after Omnicom acquired Interpublic Group at the end of last year. COMvergence ...

The $676 million savings plan is an exercise in juniorisation, centralisation and using AI as a shield to cut senior staff, writes a veteran of the "now-defunct holdco model." ...

Campaign met with global CEO Tyler Turnbull, global CCO Andrés Ordóñez, and global CSO Harjot Singh for the leadership team’s first sit-down together following Omnicom’s acquisition of Interpublic. It ...

Heineken did not outline the timelines or exact nature of the pitch process for creative and media, but a spokesperson for the brand did confirm the review. The brand also separat ...

Too many people plan their exit from advertising by 40, convinced experience has an expiry date—an outdated bias, one agency founder says it's time to dismantle.