Yet one narrative rarely gets the scrutiny it deserves: the story we collectively tell about health. After decades in this industry, I’ve come to believe that this story, powerful as it is, has become ...

Wellness marketing in Asia often glorifies perfection. Stuart A Spencer argues brands should focus on everyday progress if they want to make healthier lives feel possible.

Lego China turned Shanghai’s daily commute into part of the race-day experience for the Chinese Grand Prix on 15 March, transforming Metro Line 11, the train route that runs directly to the Shanghai ...

Haymarket Media Asia, publisher of Campaign Asia-Pacific, has announced the launch of Festival of Marketing Asia (FoM Asia), which will debut on September 3, 2026, at ParkRoyal Collection, Kuala ...

German-based Mediaplus Group is setting its sights on Asia’s media market by setting up a new joint venture with The Media Shop in Singapore. The new entity, branded as Mediaplus Singapore, will give ...

Global digital marketing agency Kepler has appointed longtime PHD executive Toby Hack as chief executive officer for APAC and EMEA, seven months after he stepped down from the Omnicom Media Group ...

Publicis Groupe has acquired content intelligence company AdgeAI for an undisclosed sum. Combined with Publicis Production, the AI-powered platform aims to “take the guesswork out of creative ...

After spending over a decade cutting her teeth at Grey and Cheil, Nguyen founded the indie shop Bgency in her hometown, Ho Chi Minh City. Name: Suong Nguyen Origin: Ho Chi Minh City, Vietnam Places ...

If you are a CMO in an APAC market, Elevate28 should be a call to consider whether you are truly being served—and serviced—by a model that reflects your needs. WPP’s strategy is explicitly designed to ...

A spokesperson for Ikea said: “There is no media agency review currently taking place. Ingka Group is conducting a request for information as part of a routine assessment of the global media landscape ...

The $676 million savings plan is an exercise in juniorisation, centralisation and using AI as a shield to cut senior staff, writes a veteran of the "now-defunct holdco model." ...

IPG Mediabrands was the incumbent on the account, having won it in 2021. IPG Mediabrands became part of Omnicom Media after Omnicom acquired Interpublic Group at the end of last year. COMvergence ...