Yet one narrative rarely gets the scrutiny it deserves: the story we collectively tell about health. After decades in this industry, I’ve come to believe that this story, powerful as it is, has become ...

Lego China turned Shanghai’s daily commute into part of the race-day experience for the Chinese Grand Prix on 15 March, transforming Metro Line 11, the train route that runs directly to the Shanghai ...

Haymarket Media Asia, publisher of Campaign Asia-Pacific, has announced the launch of Festival of Marketing Asia (FoM Asia), which will debut on September 3, 2026, at ParkRoyal Collection, Kuala ...

Global digital marketing agency Kepler has appointed longtime PHD executive Toby Hack as chief executive officer for APAC and EMEA, seven months after he stepped down from the Omnicom Media Group ...

Wellness marketing in Asia often glorifies perfection. Stuart A Spencer argues brands should focus on everyday progress if they want to make healthier lives feel possible.

German-based Mediaplus Group is setting its sights on Asia’s media market by setting up a new joint venture with The Media Shop in Singapore. The new entity, branded as Mediaplus Singapore, will give ...

After spending over a decade cutting her teeth at Grey and Cheil, Nguyen founded the indie shop Bgency in her hometown, Ho Chi Minh City. Name: Suong Nguyen Origin: Ho Chi Minh City, Vietnam Places ...

A spokesperson for Ikea said: “There is no media agency review currently taking place. Ingka Group is conducting a request for information as part of a routine assessment of the global media landscape ...

Publicis Groupe has acquired content intelligence company AdgeAI for an undisclosed sum. Combined with Publicis Production, the AI-powered platform aims to “take the guesswork out of creative ...

If you are a CMO in an APAC market, Elevate28 should be a call to consider whether you are truly being served—and serviced—by a model that reflects your needs. WPP’s strategy is explicitly designed to ...

Most existing brand safety systems predate the AI boom. They reliably detect adult content, hate speech, obvious ...

Aldi South Group, part of the supermarket chain that operates in 11 markets including the UK, is set to launch a review of its creative agency requirements. Campaign understands Aldi South Group will ...