Do you remember the days when searching for items online meant typing stiff, robotic phrases into search engines? For businesses that sought to boost rankings, this meant identifying valuable terms, ...

AI search and product comparison varies according to demographic and the platform on which smart algorithms are encountered.

LINE Plus has launched ActEngine AI, a platform that deploys AI agents for customer service and sales tasks inside messaging apps.

Ford is running documentary-style streaming ads on Apple TV tied to its Formula One return, following engineers on its motorsport program.

Coca-Cola is embedding AI across its marketing operations, from campaign production to product experimentation.

Netflix and NBCUniversal are experimenting with new marketing strategies to connect with audiences beyond the streaming screen. Rather than relying only on trailers, social media ads, or traditional ...

If you could identify a potential customer early in their buying journey, before your competitors, what would you do? For ecommerce marketers, growth is getting harder. Search and social are evolving, ...

Nestlé is embedding AI into its marketing and sales operations, reshaping how teams plan campaigns and manage workflows. The company is rebuilding the infrastructure beneath its marketing systems to ...

Walmart is tightening the link between store shelves and marketing results with its Scintilla In-Store platform, as retailers push deeper into first-party data systems that connect product ...

A marketer can do everything right – optimise pages, refine keywords, track rankings – and still miss where discovery is starting to happen. More people are now asking AI tools direct questions ...

AI-powered search has moved from experiment to operating norm in UK B2B buying. A new study [email wall] of 175 UK business decision-makers, conducted by Norstat for Clarity Global, finds that AI ...

Marketers and brands are changing their focus toward platforms and techniques beyond traditional paid media and social feeds. Two recognitions this month – one for a Reddit-focused campaign specialist ...