TUCSON — Snoop Dogg put his name on the Arizona Bowl, and while the rapper/entertainer/businessman couldn't do much about the one-sided outcome Saturday at Arizona ...

The Arizona Bowl, now officially titled The Snoop Dogg Arizona Bowl Presented By Gin and Juice by Dre and Snoop, made history on Dec. 28

Saturday's bowl game in Tucson has a new name and new sponsor this year: The Snoop Dogg Arizona Bowl, sponsored by Gin and Juice.

Here's what you need to know about why Snoop Dogg has his own bowl, as Colorado State and Miami (OH) meet up Saturday in the Snoop Dogg Arizona Bowl:

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There was no more natural fit for the world of celebrity branded booze than Snoop Dogg and Dr. Dre. Gin and Juice was the second single off Snoop’s zeitgeist-storming Doggystyle, a collaboration with the former N.

Snoop Dogg also has been involved in football for years; as a youth coach, guest analyst, with his own Snoop League for inner city youth in Southern California. He followed Jimmy

Snoop Dogg took over the field at Tucson’s Arizona Stadium over the weekend, taking on the roles of sponsor, host, announcer, and bandleader during a special event dubbed the ‘Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop.

Career-high 148 rushing yards from running back Kevin Davis was the spark that lit the flame for Miami (OH) in the Snoop Dogg Arizona Bowl. After a slow game start that did not see a touchdown until the third quarter,