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Netflix admits it used AI to make ‘amazing’ scene in hit TV show – but did YOU spot it?

NETFLIX has admitted to using generative AI to create visual effects in a new original TV show – are you able to spot it? The streaming giant confirmed the move in its latest earnings call,

The Verge on MSN · 3d

Netflix admits it used generative AI in a big sci-fi hit to cut costs

Netflix used generative AI to create a scene in the sci-fi series The Eternaut — a first for one of the streamer’s original shows or films. During an earnings call on Thursday, Netflix co-CEO Ted Sarandos said the use of AI was faster than using traditional visual effects tools and helped cut costs.

Mashable India · 1d

Netflix Turns To AI For Dramatic Scene In Sci-Fi Series The Eternaut

In a first for the streaming giant, Netflix has confirmed it used artificial intelligence (AI) to generate a major scene in its original sci-fi series The Eternaut. The admission came straight from co-CEO Ted Sarandos during the company’s Q2 2025 earnings call, and it marks a significant moment for the entertainment industry.

Decrypt1d

Netflix Uses Generative AI in TV Show for First Time

The Eternaut” is the first show from the streaming giant to use GenAI, which co-CEO Ted Sarandos called an “incredible ...

4don MSN

Netflix reveals that one of its shows used generative AI for the first time

Netflix co-CEO Ted Sarandos revealed that "The Eternaut" made history in a sequence that showed a building in Buenos Aires ...

Netflix Reportedly Used AI-Generated Scene in The Eternaut Show to Cut Production Costs

Netflix reportedly used AI to generate a scene of Argentina’s Buenos Aires, where a building was shown collapsing.

7hon MSN

Disney and Netflix are quietly using the same generative AI startup – here’s why the rest of Hollywood is circling

It's not just Netflix using Runway AI as reports emerge Disney is also experimenting with the startup's tools – and they're ...

htxt7h

The company that Netflix and Disney are tapping for AI

The company that Netflix, Lionsgate and Disney is tapping for AI in its film production is worth R3 billion and will be a big ...

4don MSN

Netflix Co-CEO Says the Company Used AI on a TV Show for the First Time: 'Completed 10 Times Faster'

Netflix co-CEO Ted Sarandos. Photo by David Benito/FilmMagic. Netflix co-CEO Greg Peters also mentioned on the call that ...

4don MSN

Netflix’s Ted Sarandos Says AI Will Make Movies and TV “Better, Not Just Cheaper”

The streaming giant’s co-CEO told financial analysts that artificial intelligence tools are expanding creativity.

ABP News on MSN3d

Netflix Admits To Using GenAI For 'The Eternaut': Here's How CEO Ted Sarandos Justified It

Netflix used generative AI for a VFX scene in 'The Eternaut', saying it made the process 10x faster and more affordable without compromising the creative vision.

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