Releasing this summer, the 204L blends Y2K aesthetics with retro minimalism. The result is a sneaker showcasing the best of ...

Rosalía becomes New Balance's global ambassador, expanding her previous collaborations with fashion brands. The collaboration ...

New Balance has been dropping absolute fire lately. We've seen classics like the 2002R, 1906, and the 1960 cement their place as everyday staples. But hold on, a new wave of trainers is coming through ...

Now that the Spanish superstar is an official brand ambassador, her first task is to star in the athletic brand's film noir-style ads.

New Balance has a new global ambassador in global superstar Rosalía.

Rosalía's choice fits with the positioning that New Balance seeks to project: a brand that challenges the established ...

Rosalía sits down with Harper’s Bazaar to speak on her partnership with New Balance, her relationship to sports and style, ...

Ramping up momentum for its latest campaign, New Balance has unveiled its latest ambassador: Rosalía. Since making her breakthrough with 2018’s ‘El Mal ...

Now, the Boston-based brand is showing its hand by not only formally unveiling the sneaker, but doing so while introducing ...

The 'Motomami' singer sits down with Harper’s Bazaar to speak about the partnership, her relationship to sports and style, ...

New Balance, for a good few years, has championed those chunkier, heritage styles, but it appears the sneakers brand is now ...

Let’s get real – whenever a high-performance or even streetwear sneaker hits the scene, it’s oftentimes the most eye-offensive sneaker available, thanks to its clashing and excessive use of colours.