American Girl Doll is celebrating its 40th anniversary by transforming its beloved historical doll collection into a Gen-Z-inspired “Modern Era” collection. The legacy of American Girl Doll’s ...

When, earlier this week, Mattel unveiled its 40th-anniversary “Modern Era” American Girl dolls, the response online was not muted. Kirsten Larson, the Swedish immigrant of 1854 prairie lore, had ...

American Girl dolls are entering their "Modern Era" — but fans of the originals want them to remain a thing of the past. The company debuted in 1986 with its first three Historical characters: plucky ...

American Girl is playing around with a classic. To mark its 40th anniversary, the toy company has given its iconic line of Historical dolls a makeover to fit in with contemporary times as part of the ...

People can be very protective when it comes to their childhood nostalgia. So when Mattel gave six of the original historical American Girl dolls “modern-era” makeovers for a new line of dolls, the ...

American Girl is celebrating its 40th anniversary. Mattel's popular doll line is marking four decades of storytelling, community, and empowerment with its American Girl "Modern Era Collection." Each ...

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions. Purists aren’t pleased. By Gina Cherelus To celebrate the 40th anniversary of ...

The American Girl brand has posted five consecutive quarters of sales growth, but sales have fallen from their peak in the mid-2010s. The brand’s stabilization comes as parent company Mattel faces ...

They’re all a little too grown up. American Girl is celebrating its 40th anniversary, and to celebrate, Mattel, Inc. announced it’s reimagining its beloved historical characters through a ...

American Girl is announcing a new collection of its classic dolls, and the release is garnering reactions from fans online. On Wednesday, Feb. 11, American Girl announced it would mark its 40th ...

A new range of American Girl dolls should invoke nostalgia - but many fans have been left fuming over a modern makeover of the beloved classic. The American Girl brand announced it was releasing a ...