Business Intelligence | From W.D. Strategies on MSN
The hearing aid market shakeup: Why over-the-counter models are winning
Something remarkable has been quietly happening in the healthcare world - and most people haven't noticed yet. The hearing ...
The over-the-counter hearing aid market has grown to include major audio and tech companies, major prescription hearing aid makers, and recent startups.
At first, I thought the on-case touch remote controls on Audien’s new Atom X OTC hearing aids ($389) were just a gimmick to differentiate them from other non-self-fitting budget over-the-counter (OTC) ...
Feb 11, 2026, 8:46am EST Updated: Feb 11, 2026, 10:32am EST Audien Hearing Audien Hearing has named Laurie Ann Goldman as chief executive officer. She succeeds cofounder Ishan Patel in the role, ...
Over-the-counter hearing aids are available as a more affordable alternative to prescription devices. The Ion Pro 2 and Atom X models are currently discounted and include a free consultation. These ...
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