Hi Barbie! To celebrate the biggest movie of the year now available on digital and in theaters, let's party at (Ken)way Park on Friday, September 22, for Barbie Night! Whether you ...

If there is one person that is more stoked than anybody in this waiting game for the upcoming family drama “Honor Thy Mother, ...

As adults, we sometimes see ads for modern toys and think, "Man, I wish I had that when I was a kid!" But if we looked back ...

Wednesday, April 29, 2026 at 5 p.m. ET. CALL PARTICIPANTS. Chairman & Chief Executive Officer — Ynon Kreiz; Chief Financial ...

If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission. “Barbie has always stood for limitless potential, but she’s also a ...

Barbie is launching its first autistic doll in an effort to represent how individuals with autism spectrum disorder experience the world around them, USA TODAY can exclusively reveal. The doll, which ...

Following the success of this past summer’s Barbie movie, Mattel Inc. and game developer Gamefam said Tuesday that they are bringing Barbie and her DreamHouse to Roblox Corp. Mattel MAT and Gamefam ...

Mattel is launching “Monster High” inspired video games in Roblox and Fortnite as part of the toy company’s larger effort to bolster its in-house game development business and move beyond licensed ...

In partnership with Outright Games, Barbie Horse Trails is a new open-world equestrian digital game where players can ride horses and solve mysteries. Mattel and Outright Games have announced the ...

Barbie Horse Trails is a single-player open-world adventure game that will take players on a journey through the landscapes of Canterbury Trails Park with their beloved equine companion, Lucky. Giddy ...

Barbie Horse Trails is a single-player open-world adventure game that will take players on a journey through the landscapes of Canterbury Trails Park with their beloved equine companion, Lucky. Giddy ...

Don't miss the Announcement Trailer for Barbie Horse Trails, a cozy open-world horse riding game developed by Outright Games. Players will explore a variety of biomes as Barbie 'Brooklyn' Roberts or ...