Disney (DIS) is set to launch the long-awaited direct-to-consumer (DTC) service for ESPN on Thursday, Aug. 21. Sports are a ...

The activation will be amplified through Disney's ongoing TikTok campaign, "Travels with Mickey," which sees influencers visit scenic destinations and take Mickey and the gang along for the ride. Six ...

Disney Entertainment is restructuring its marketing division, with executives Asad Ayaz and Shannon Ryan each taking on new ...

Disney Entertainment TV marketing chief Shannon Ryan will also add streaming to her purview ahead of the Disney+-Hulu integration ...

Disney Entertainment is combining film, TV and streaming marketing under Asad Ayaz. Shannon Ryan adds DTC marketing oversight ...

With Disney+ and Hulu set to merge in 2026 — and the Hulu app going away — Disney is reshuffling the marketing leadership of ...

Lots of companies talk about caring about their customers, Hulu really did. In a visceral way,” wrote former SVP Ben Smith on ...

Disney will keep its streaming data under wraps in a new decision that follows Netflix's lead. “We are focused on managing ...

As these shifts take place, the media industry is about to go through a major test: how many people are willing to pay for a ...

NFL Network analyst Scott Hanson, appearing on the 'Rich Eisen Show,' said he would be open to hosting a college football version of NFL RedZone.

Disney is merging Disney+ and Hulu into one app, which it expects to provide a better experience for users and greater ...

Aug. 11 (UPI) -- Disney's ESPN and Fox Corp. on Monday announced the two rivals are joining forces to offer a streaming service to consumers as a bundle for $39 per month. The two media giants ...